Leading home improvement retailers are turning to immersive technologies to de-risk the purchasing process. Lowe’s, a chain of retail home improvement and appliance stores in the United States, Canada and Mexico, has Holoroom, an in-store virtual reality (VR) room, available to customers in many of their stores. Customers can virtually test different materials, lights and home products before making a purchase, making that final decision to purchase all the easier.


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